Situation:

Esselle Skincare, a premium skincare company, needed a comprehensive branding overhaul. They aimed to align their visual identity with their luxurious, high-quality product line to attract an upscale clientele and stand out in the market.

Task:

Our objective was to create a modern, sophisticated, and exclusive branding package for Esselle Skincare. This included a new logo, color palette, typography, packaging, business stationery, marketing materials, and digital assets.

Action:

1. Research and Discovery:

   • Conducted market research and competitor analysis.

   • Held workshops with stakeholders to understand their vision and preferences.

2. Concept Development:

   • Brainstormed and sketched multiple concepts.

   • Created mood boards and selected a sleek, minimalist design approach.

3. Design Execution:

   • Developed and refined three initial logo concepts.

   • Designed a cohesive color palette with elegant tones (champagne, rose gold, white).

   • Selected modern, sans-serif fonts.

4. Brand Application:

   • Designed elegant packaging reflecting the high-end nature of Esselle products.

   • Created business stationery and marketing materials.

   • Developed digital assets for website and social media.

5. Presentation and Refinement:

   • Presented the branding package to the client.

   • Refined designs based on feedback.

   • Delivered final files and brand guidelines.

Result:

The rebranding of Esselle Skincare was a new, cohesive visual identity elevating the brand's market position, appealing to an upscale audience and differentiated it from competitors. The modern, sophisticated design enhanced brand recognition and customer loyalty.