Situation

AmityGale Structural Engineering recognized the need to modernize its brand identity and online presence to better align with its evolving business goals and target audience. As the lead graphic designer, I faced the challenge of rebranding the company with a revamped logo and completely new website that would effectively convey its expertise, professionalism, and commitment to innovation.

Task

My job was to rebrand AmityGale with a new logo and a new website that would reflect the company's values, strengths, and aspirations in the field of structural engineering.

Action

I researched the company's history, culture, and core values, as well as analyzing industry trends and competitor branding strategies. Drawing inspiration from the firm's commitment to precision, reliability, and forward-thinking solutions, I conceptualized several logo designs that embodied these qualities. Through iterative collaboration with the company's owners and incorporating their feedback, I refined the logo design to achieve a final version that resonated with the desired brand image.

I designed the website to enhance usability, navigation, and visual appeal. Leveraging modern design principles and technologies, I crafted a sleek and intuitive website layout that showcased AmityGale's expertise and project portfolio.

Result

The successful rebranding of AmityGale Structural Engineering culminated in the unveiling of a new logo and website. The redesigned logo, with its clean aesthetics and symbolic representation of strength and precision, served as a distinctive emblem of the company's identity and values. Meanwhile, the new website provided a dynamic platform for showcasing AmityGale's portfolio, expertise, and thought leadership, contributing to increased brand visibility, client engagement, and business growth.