Situation

My client needed an elegant and fun logo for her upscale event rentals company.

Task

As the graphic designer, I aimed to create a logo that captured the sophistication and vibrancy of the brand while ensuring it exuded elegance and charm.

Action

I researched fonts, focusing on readability and selecting one with a visually appealing ampersand. After numerous sketches and mockups, we settled on an elegant gold foil finish with rustic yet refined lettering.

Result

The finalized logo exceeded the client's expectations, effectively conveying the brand's upscale yet playful identity. Its elegant design garnered positive feedback and established a memorable presence in the event rentals market.